Charis is a student at Bryn Mawr College, where she is completing her major in Linguistics. You can watch her video here.
Because Internet.
For example, in spoken language, up to a few years ago, it would be entirely ungrammatical for someone to say “*I want this because reasons.” They would have to say, “I want this because of reasons.” However, this structure became acceptable on the Internet, and now it’s actually spread into spoken language (albeit mostly among frequent Internet-users).
“Blefadula” is Not a Word.
The same thing happens with Internet words. While I, an avid Tumblr user, feel perfectly comfortable with doggo or snek, my parents would have no idea what these mean. One of the interesting things to me about Internet words is that they’re often very similar to “regular” English words. In this case, “doggo” is a large, cute dog and “snek” is a cute snake.