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Nonverbal Cues and the Monopolization of Screen Time in the Third Presidential Debate of 2016

11/2/2016

2 Comments

 
by Ryan Sheehan
Picture
“It's how you looked when you said it, not what you actually said.” (Pease 2006). This long held sentiment is one particularly important to keep in mind while watching the third presidential debate of 2016. The debate, featuring presidential hopefuls Hillary Clinton and Donald Trump, in addition to moderator Chris Wallace, is about 90 minutes overall and includes the 30-second long segment that is transcribed above. Through an analysis of this brief interaction in particular, it is possible to understand the role of nonverbal elements in the candidates’ discourse and to conclude that Clinton and Trump are involved in a power struggle in which they are both attempting to monopolize screen time through the use of their body language.

Before doing that, however, one must better understand the context of the debate as a whole. In general, the accepted standards for a presidential debate include formal language, respectful disagreements when necessary, and allotted time slots for both candidates to have an equal opportunity to speak. Although there is a live audience, they are expected to remain quiet throughout. During the debate, Trump and Clinton are to stand on a stage in front of the live audience at their respective podiums facing Wallace, and Wallace is to sit at a table that is exactly halfway between both candidates in order to express the inherent neutrality of his position.

Lined transcript from third presidential debate on October 19, 2016.
1   Clinton: I ((gestures with both hands towards herself)) find that ((gestures with both hands outwards)) deeply disturbing
2    Wallace: Secretary Clinton-
3    Clinton: And I think it is time--
4    Trump: ((Trump licks his lips)) She has no idea whether it is Russia, China or anybody else
5    C: ((points right index finger at a forty-five degree angle up)) I am not quoting myself ((extends it directly at Trump))
6    T: Hillary, you have no idea
7   C: ((switches hand to the ‘ok’ symbol and starts using it to emphasize each word)) I am quoting 17... 17 -- ((looks back directly at Trump)) do you doubt?
8    T: ((gives a sideways glance  to Clinton)) Our country has no idea
9    C: Our military and civilian-
10  T: [((pushes out lips and rolls his eyes)) ((glares at Clinton)) Yeah, I doubt it, I doubt it
11  C: [He would rather believe Vladimir Putin than the military and civilian
12        intelligence professionals who are sworn... to protect us.((makes dismissive gesture))  I find that just
13        absolutely--<frightening>
14  T: ((emphasizes each word with a highly raised pointed finger))  She doesn’t like Putin because Putin has outsmarted her.. at every step of the way
15  W: Mr. Trump-
16  T: ((Extends open hand directly at Wallace in ‘stop’ motion)) Excuse me.... Putin has outsmarted her in Syria, ((Clinton smiles)) ((Trump shakes a pointed finger forward with each word)) he’s outsmarted her every step of the way
17 W: I do get to ask some questions. ((Trump sheepishly reaffirms)) ((Clinton smiles even more at the audience)) And I would like to ask you this direct question...  

In the 30-second long segment transcribed above, however, although the candidates both have communicative competence needed to understand the typical standards of the debate format, they are largely ignoring them. Lines 15-17 exemplify this particularly well. During this time, Wallace is desperately attempting to interrupt Trump in order to keep the debate on track. Trump not only ignores his attempt and continues to talk, but also extends a hand out in a ‘stop’ motion towards Wallace and proceeds to hold it there as he finishes his statement. Through this, the power of body language in this format is shown. Although the camera should have clearly changed to feature Wallace so that the debate could proceed, Trump was able to forestall it simply by asserting dominance with a hand motion. This prevented the interactional regime of Trump speaking while the nation acts as the audience from shifting to the interactional regime of Wallace speaking while the candidates act as the audience. In this instance, how Trump looked when he was talking was entirely more important than what he actually said. In fact, what he was actually saying was of no substance whatsoever; he was merely repeating what he had already stated on line 14.

But it is not only Trump who utilizes this tactic to his advantage. On lines 1-5, despite interjection attempts by both Wallace and Trump, Clinton raises her right hand with her index finger extended as she proceeds to talk. In the same way that students know that the person with the raised hand gets to speak, the audience uses understands Clinton’s social cues as an indicator that their attention should be focused on her. These nonverbal communicative acts work as strong social cues. By using these social cues to keep the attention on themselves, the candidates are aware that they can capture the public eye regardless of what they're saying. This is a very critical tool in the debate setting because often times the candidate who is deemed to have ‘dominated the conversation’ or who is deemed to be the ‘winner’ by pundits is the same candidate who was able to capture the public attention for a greater percentage of the time.

​This concept also has implications far beyond the scope of the political sphere. For example, in the case of the transcript that we analyzed in which a couple students studying Arabic abroad were reprimanded by their teacher for not paying attention, the professor used a wide array of hand gestures to communicate to his students. By swirling his hand around, he signaled that he was thinking; by pointing directly at the girl who was talking, he signaled for her to stop; and by laying both hands flat in front of him, he signaled that it was time to move on.

Nonverbal cues are therefore a very useful tool in demonstrating authority. This is true in the cases of politicians, professors and beyond. As such, sociolinguists must take great care to portray them accurately in transcriptions. For this is imperative if Americans hope to better understand their new political climate and how the discourse of their leaders is shaping it.   

References
Fairclough, Norman. Language and Power. London: Longman, 1989. Print.
Gladwell, Malcolm. Blink: The Power of Thinking without Thinking. New York: Little, Brown, 2005. Print.
Pease, Allan, and Barbara Pease. The Definitive Book of Body Language. New York: Bantam, 2006. Print.      

Ryan is a student in the introductory sociolinguistics course at Swarthmore College.
2 Comments
Michael
11/6/2016 02:21:32 pm

I really like the way you approached this! It's so easy to get caught up in the rhetoric and verbal chaos of this campaign (and of this debate in particular), but you stepped away and looked at what's going on from a different angle. You were definitely successful in transcribing the nonverbal elements of the actors' behavior; your transcript contains sufficient detail to make it very similar to watching the actual video. I especially how you looked into the behavior of both candidates rather than just one, and how you extended your insights to apply to the nature of political discourse as a whole.

Reply
Jessica Lewis
11/6/2016 07:15:50 pm

I agree with Michael in the way that you were able to focus on as aspect of conversation that is often overlooked-nonverbal cues. While watching the debate I was completely unaware of the impact nonverbal cues occurred throughout the event which represented various meanings. You did a great job of connecting the nonverbal language in the debate to the use of nonverbal cues in the Arabic class. You brought up a critical idea I have never considered which is that nonverbal cues are tool to demonstrating authority.

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    Jamie A. Thomas is a linguistic anthropologist and digital media producer. Her forthcoming book Zombies Speak Swahili is all about the undead, videogames, and viral Black language. She teaches at Santa Monica College.

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